We all are getting used to the new normal and if Google Search Data is something to go by, chances are you ordered an exercise bike and watched “How to make bread” videos on Youtube.

Coronavirus has also changed the way we do business. No matter how you normally sell your goods and services, you most likely had to make adjustments – and the simple question is:  How do you maintain your clients during Covid-19?

Covid-19 caused a massive increase in online search queries.

This additional interest and attention is a good opportunity to let customers know that you have adjusted to their non-routine routine:

• shift customers from direct contact and physical operations to online channels

• businesses need to adjust their website to reflect what customers are looking for right now (optimise for search)

• set up a dedicated “Your Brand” / Coronavirus Landing Page.

• update opening hours and contact details

• provide regular updates, such as delivery disruptions or out of stock notifications

Let your customers know which solutions are available and how you can help them.

• provide your clients with regular updates via EDM (Electronic Direct Mail)

• provide relevant content,

• address your customers’ needs and pain points

• safeguard & strengthen client relationships

Support your Sales Team with targeted marketing collateral.

• explainer videos (your website, Youtube, Vimeo)

• client updates, text and video on LinkedIn

• information downloads from your website

• information flyers to accompany mail orders

• tailored packaging for mail orders

Results

IN THE MEDIUM TERM:

Maintain your existing client base, maintain cash flow, generate enough work to keep staff busy, new business enquiries.

IN THE LONG TERM:

Increased brand awareness, image benefit, strengthened relationships with your customers, positioning your company as a reliable provider of support and solutions (even in crisis mode) and differentiating your brand from your competitors.

As a communications agency, we are currently seeing two ways of how businesses are dealing with the Covid-19 crisis.

1. Clients who are pro-actively providing useful content and regular updates via their website, and stay in touch with customers via social media and email updates. Results:

• a significant increase in web traffic and even new business enquiries 

• increased brand awareness

• strong position as a competent and reliable partner for customers

• will most likely come out stronger compared to competitors

2. Companies who have gone into hibernation and all but shut down their marketing activities. Result: well, nothing, radio silence.

As an experienced B2B and B2C communications agency we can help your business to stay connected with your customers, strengthen relationships and set your brand apart from its competitors.

Our professional Services include:
Websites
EDMs (Electronic Direct Mail)
LinkedIn Videos
Product Explainer Videos*
Online Flyers & Information Downloads Packaging Design

*If you are concerned about video production during Covid-19:

“One adjustment we noticed is that production value is necessarily taking a back seat as people film in their homes. And people seem to have an appetite for this scrappily made content, as we’ve seen homemade late-night shows trending.” (Source: Google)

We have all systems in place to work remotely (including copy writing, film editing, web design, brochure design). We work with you and your specific processes and guide you through the development and production of your communication – whether you are sitting in your study or on the new exercise bike. Send us an email and we’ll get back to you straight away.