BMW COMMUNICATION STRATEGY

Run Creative's Rainer Trefz was positioned at BMW Global Brand Management and Brand Strategy, where he was responsible for the global launch communication for the new BMW 1 Series Coupe and convertible. His responsibilities included: development of strategic positioning, global communication strategy, agency briefings and implementation of the integrated global launch campaigns across all media.

Result:
The launch campaigns, executed by TBWA Berlin (global), WCRS London (UK) and GSD&M Austin (US), went on to be BMW's most effective and most awarded campaigns to date.

BMW MARKETING COLLATERAL*

Management of BMW’s complete suite of car catalogues worldwide—print and online. Including: creative, production, distribution, online production and editing platform.

Result:
Over 1000 catalogue projects per year, 15 Million print run, in 50 languages, for 145 Countries; managed cost-efficiently, designed & produced in premium quality and delivered on time.

*While at BMW, Global Brand Management and Brand Strategy.